The Secret Postcard Project is the flagship social initiative of the Freshpaint art fair and has been running for over 15 years. As part of the project, more than 1,500 original postcards—created by renowned artists, professional and amateur creators, art students, and more—are showcased anonymously and sold online for a fixed price of 190 NIS as a donation.
The artist’s identity is revealed only when the postcard is collected at the fair, allowing buyers to discover whether their symbolic purchase is signed by a well-known creator or an emerging talent.
All proceeds from the postcard sales are fully donated to support the community.
Over the years, approximately 11,500 postcards have been sold as part of the project, including works by renowned international artists such as Jake and Dinos Chapman, Haim Steinbach, and Ron Arad. The initiative has raised over 2,000,000 NIS, which has been used to fund art education scholarships for children from underprivileged families.
Postcards will only be sent by mail once. If your postcards do not arrive, you can collect a new kit from one of the collection points until February 28.
Finished postcards should be sent approximately two weeks after receiving them, and no later than the end of March. If you prefer not to rely on mail services, you can bring the postcards to one of our pickup points. Participation in the project is limited, and we cannot guarantee acceptance of postcards received after March.
If the registration form is closed, you can visit one of the pickup points, provided that the completed postcards reach us by the end of March. We recommend calling ahead to check if kits are still available at the pickup points.
Participation in the project grants each artist a single-entry ticket to the fair, regardless of the number of postcards donated. The ticket is valid for one entry on any day during fair opening hours. Entry to the opening events requires a separate ticket.
A single-entry ticket for participating in the project will be sent to the email address you used to register shortly before the fair opens to the public. It may arrive a day before the opening. Please contact us about tickets only after the fair has officially opened.
The Secret Postcard Project is a volunteer initiative aimed at raising funds for art education. Uploading postcards to the online store involves a complex and lengthy technical process (scanning, uploading, quality control, etc.). In recent years, the number of postcards in the project has grown significantly, so only about half of them can be uploaded online.
The Secret Postcard Project includes over 1,500 postcards submitted by hundreds of artists. Due to the large volume and the fact that this is a volunteer project and not an exhibition, we unfortunately cannot provide individual updates about each postcard. Unsold postcards will be donated to the organization receiving the project’s proceeds.