Curation Services
Who Are We?
Freshpaint, Israel’s Art and Design Fair, has been held for over a decade in Tel Aviv, drawing a crowd of over 40,000 visitors each year.
The fair was created to connect culture-loving audience with the creative community, allow the public to bring art and design into their homes, and support the local art and design fields.
The fair was created to connect culture-loving audience with the creative community, allow the public to bring art and design into their homes, and support the local art and design fields.
Personalized Curation Services
We offer curation services for private clients, offices, and commercial spaces, working closely with clients, designers, and architects.
We specialize in integrating original, high-quality Israeli art, selected from the largest range of contemporary Israeli art, with the quality assurance of Freshpaint curation, and within a wide budget range. We can offer artworks in any medium or style, tailored precisely to the project, space, and budget.
We provide an end-to-end service, including the following:
-An initial consultation to understand the project’s needs (timeline, budget, personal preferences)
-Preparing a detailed art proposal, including visual simulations
-On-site visits, and when necessary, joint visits to exhibitions or artists’ studios
-Final selection of artworks
-Coordination of delivery, hanging, and installation at the client’s location, accompanied by us.
We specialize in integrating original, high-quality Israeli art, selected from the largest range of contemporary Israeli art, with the quality assurance of Freshpaint curation, and within a wide budget range. We can offer artworks in any medium or style, tailored precisely to the project, space, and budget.
We provide an end-to-end service, including the following:
-An initial consultation to understand the project’s needs (timeline, budget, personal preferences)
-Preparing a detailed art proposal, including visual simulations
-On-site visits, and when necessary, joint visits to exhibitions or artists’ studios
-Final selection of artworks
-Coordination of delivery, hanging, and installation at the client’s location, accompanied by us.
Want to bring art
into your life?
We will create the perfect match for you, transforming any space into a work of art in its own right.
In addition, a wide range of artworks curated by Freshpaint is available for direct purchase at Tollman's House, across all five Tollmans Dot stores, and online.
Leave us your details, and we will be happy to get back to you.
In addition, a wide range of artworks curated by Freshpaint is available for direct purchase at Tollman's House, across all five Tollmans Dot stores, and online.
Leave us your details, and we will be happy to get back to you.
Our Curatorial Team
Yael Jacobs
Assistant Curator & Business Development Manager
Freshpaint X Tollman’s
Assistant Curator & Business Development Manager
Freshpaint X Tollman’s
Ya’ara Raz Haklai
Associate Curator & Director
Freshpaint X Tollman’s
Associate Curator & Director
Freshpaint X Tollman’s
Raz Shapira
Curator & Head of Art
Freshpaint Group
Curator & Head of Art
Freshpaint Group
Yifat Gurion
Co Founder, Art Director
Head Curator
Co Founder, Art Director
Head Curator
Our Community
The fair’s flagship project is the Greenhouse for emerging artists, which introduces a new group of promising talents each year.
Participation in the Freshpaint Greenhouse gives artists the opportunity to meet a broad audience, create valuable connections in the art world, and equally important – earn a living from their talent.
We continue to support Greenhouse alumni over the years and offer their works for sale: promising talents who are exhibiting for the first time alongside award-winning artists who have already made their mark in the art field. We also work in close and extensive collaboration with galleries, institutions, and established artists.
Choosing to purchase art through us opens up a wide range of possibilities for bringing art into your life, while directly supporting contemporary Israeli art.
Participation in the Freshpaint Greenhouse gives artists the opportunity to meet a broad audience, create valuable connections in the art world, and equally important – earn a living from their talent.
We continue to support Greenhouse alumni over the years and offer their works for sale: promising talents who are exhibiting for the first time alongside award-winning artists who have already made their mark in the art field. We also work in close and extensive collaboration with galleries, institutions, and established artists.
Choosing to purchase art through us opens up a wide range of possibilities for bringing art into your life, while directly supporting contemporary Israeli art.
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Photos: Tamir Rogovsky, Amit Giron
