Freshpaint, Israel’s leading art and design fair, has been held annually in Tel Aviv for over a decade, attracting a curious and culturally engaged audience of more than 40,000 visitors each year.
The fair was established to bridge the gap between a culture-loving public and the creative community, making it easier for people to bring art and design into their homes while channeling resources into Israel’s local art and design industries.
We offer curation services tailored to private clients, offices, and commercial spaces, working closely with clients, designers, and architects.
Specializing in integrating original, high-quality Israeli art, we provide access to the largest selection of contemporary Israeli art, backed by the trusted expertise of Freshpaint’s curators.
With a broad budget range, we can recommend works in any medium or style, carefully matching the project type and space.
Our end-to-end service includes several stages:
– Initial consultation:
A professional meeting to understand the project’s needs (timeline, budget, and personal taste).
– Art proposal: A detailed selection of artworks, including visual simulations.
– Site visits: Joint tours of exhibition spaces or artist studios, as needed.
– Final selection: Assistance with making the final choices.
– Coordination and installation: Handling delivery, hanging, and installation at your location, with our full guidance.
Looking to bring art into your life?
We’ll create the perfect connection that transforms any space into a work of art in itself.
In addition to private curation services, a wide range of Freshpaint artworks is available for direct purchase at Tollman’s showroom, and at all five Tollman’s Dot stores, as well as online.
The flagship project of the fair is the Greenhouse for Emerging Artists, which unveils a fresh selection of promising talents each year.
Participation in Fresh Paint’s Greenhouse offers artists the chance to connect with a wide audience, establish valuable relationships in the art world, and—equally important—earn a living from their craft.
We continue to support Greenhouse alumni, showcasing and selling their works. These include newly discovered talents making their public debut alongside award-winning artists who have already left their mark on the art scene.
In addition, we collaborate extensively with galleries, institutions, and established artists.
Purchasing art through us opens a world of possibilities for incorporating art into your life while directly supporting contemporary Israeli art.
Yifat Gurion | Co Founder, Art Director, Head Curator
Yaara Raz Haklai | Associate Curator Freshpaint X Tollman’s
Yael Jacobs | Business Development Freshpaint X Tollman’s
