COMMUNITY PROJECTS

Since its first year, Freshpaint art & design fair has supported artistic activity for the community – in an effort to raise awareness, break stigmas, and narrow social gaps.
Throughout the previous Freshpaint fairs, our community projects have raised over 2,900,000 ILS:
1,895,000 ILS for scholarships for young artists from underprivileged families.
160,000 ILS for an art therapy program for boarding-school children.
160,000 ILS for art workshops for children with cancer.
100,000 ILS for realizing a training program for “Future Designers”.
120,000 ILS for a design project that promotes tolerance for people with disabilities.
500,000 ILS for awards and scholarships for artists, museum purchase funds and so on.

The Secret Postcard

The Secret Postcard is Freshpaint’s flagship social project. It offers for sale original postcard-size artworks by renowned artists and designers, as well as young artists and students. All of the postcards can be purchased at the fair or online.
Over the past 12 years, the Secret Postcard project has sold over 10,000 original postcards and has raised over 2,000,000 ILS for various social causes.
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Don't Diss My Ability

In 2020 we showcased the exhibition – a joint initiative of JDC Israel and Freshpaint, in an attempt to smash stigmas about people with disabilities. The project brought together people with disabilities and students from Bezalel Visual Communication Department into a shared creative process. With the guidance of Itai Ron-Gilboa, artist and graduate of Bezalel Visual Communication Department, and Zeev Engelmayer, artist, activist, and lecturer at Bezalel Visual Communication Department, the project’s participants experienced a unique space of “Artivism” which combines art and activism.
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Un-uniform Tshirts

A socio-environmental project in which designer Maya Arazi and students from the Department of Fashion Design at Shenkar College collaborate with asylum-seeking women from the nonprofit organization “Soul Cycles”, founded by Orna Shem Tov and Hila Kadosh Grinspan. During the 2023 fair they held an open studio at the Jaffa port in which they worked together to reform school uniform T-shirts to create a collage, turning several shirts into one. The proceeds from the sale were donated to the “Soul Cycles” foundation. The project was created in collaboration with Shenkar College and is supported by Reality Fund, Fresh Paint Fair and Unitaf.

As Far as My Feet Will Carry Me

Created with the support of Freshpaint and presented at the fair for the first time, this unique work is a collaboration between artists Omer Polak and Naama Zohar, together with Aheta Center for Ethiopian Crafts in Kiryat Gat, and Sister – a fair trade store. The project sought to examine the concept of walking and movement after two years of an epidemic that forced us all to stop. It presents the desire for change and progress versus the will to remain in one place.

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