Monumental Artwork for Tel Aviv Convention Center

Special Project for Fresh Paint’s 10th Anniversary – Monumental Artwork for Tel Aviv Convention Center

In honor of Fresh Paint fair’s decade edition, the Tel Aviv Convention Center invited us to create a monumental mural on the façades of the pavilions hosting the fair.

As the fair’s curators, we approached the artists Boaz Sides (aka Untay) and Lior Bentov (aka PESH) of Prettimess collective to create a large-scale work of art that aspires to convey a message of hope and a universal human longing for boundless freedom. In a complex collaborative process of intensive, soulful and insightful work, Boaz and Lior cast meaning, shape, color, and content into 1,700 square meters, transforming the Tel Aviv Convention Center into a home fitting of the contemporary Israeli art displayed in it, which resonates the essence of Fresh Paint art fair.

We are honored to take part, along with the Tel Aviv Convention Center, in the commissioning of the largest artwork in Tel Aviv. We, like the artists, are proud to present the final result, excited to be a part of it, and look forward to seeing it appear again and again in the documentation of the many events that will take place in the future at the Tel Aviv Convention Center.

Yifat Gurion & Raz Shapira-Fainburg