A Tribute to the City of Tel Aviv-Yafo

UBS at freshpaint10 | An Art Love Story

Fill the center of the installation with love, and share your love for our capital of art & culture.  
#artlovestory #freshpaint10 #UBSart #TEloveIV

To mark the 10th anniversary of the fair, UBS is proud to celebrate its support by welcoming you to respond creatively to this installation, conveying a message of love to the nonstop city of Tel Aviv-Yafo.


Please join us again in May, on the deck of the Tel Aviv Port where Fresh Paint's installation will be unveiled as part of the 80th anniversary celebrations of the Port.

This new installation, set up by Atarim in collaboration with Tel Aviv-Yafo municipality, conveys a message of love from the city of Tel Aviv-Yafo. A city that champions values of openness and tolerance, pluralism and democracy, culture and art, innovation and inventiveness. A city that welcomes everyone.

UBS and contemporary art
Contemporary art is part of UBS's DNA. Art has the power to provide insight into our complex and unpredictable world. It has the ability to bring people together to open conversations, create relationships, question the status quo, and ultimately to celebrate what makes us human. 
UBS is a longstanding supporter of contemporary art, and the core of this commitment is the UBS Art Collection, one of the largest and most important corporate collections of contemporary art in the world  with more than 30,000 works. The group collaborates with museums and institutions globally, from the Guggenheim Museum to Art Basel, fostering meaningful dialogue about contemporary art. 
UBS has been the main partner of Fresh Paint since 2013.