Fresh Paint 7 / 2014
Fresh Paint 7 took place in the New Municipal Sports Arena at the Drive-In, Tel Aviv in November 2014.
Fresh Paint 7, which attracted more than 34,000 visitors, hosted Israel’s leading art galleries alongside the Artists’ Greenhouse that featured works by some 50 independent artists. The Fresh Design complex displayed the finest Israeli designers with new collections and special projects, including a collaborative project by Design Space Gallery and Caesarstone, and Corridor Light – a site-specific lighting project by Magenta Studio.
The fair featured a special video project that paid homage to the historical drive-in, created by the artist Liron Kroll with the support of Volvo. In the Independent Artists’ Greenhouse, Offer Bessudo’s work was named winner of Sotheby's Under the Hammer prize, and in the Fresh Design complex, designer Neta Tesler won the people’s choice award in Xnet competition.
The Secret Postcard, Fresh Paint’s successful community project, sold 900 postcards and raised 160,000 NIS for youth gifted in art program of the Meyerhoff Art Education Centre at the Tel Aviv Museum. With it, we also continued the successful collaboration with Marmelada Market website, where the postcards were previewed in a presale several days before the opening of the fair.
Fresh Paint 7 featured several special projects. The commissioned work of former participant in the Independent Artists’ Greenhouse Ronen Raz, a joint exhibition sponsored by Schir of former participant in the Independent Artists’ Greenhouse Hila Laviv and the German artist Johanna von Monkiewitsch, a special exhibition of the New Barbizon Group: Masterpieces, the exhibition Tapugan (Chips Factory) Laborant by Sapir Academic College, a group show by the Sakhnin Mediterranean Biennale, and a reconstruction of a masterpiece by Michal Shamir.
The fair was accompanied by a special program for the whole family: the children’s art salon. The children’s art salon offered diverse artistic activities and workshops led by former participants in the Independent Artists’ Greenhouse, giving a peek behind the curtain of the creative process.