About the Fair
Fresh Fair & Gallery weekend is Israel’s largest, most influential annual art event. The fair is held each year in Tel Aviv – the beating heart of the Israeli cultural world, and attracts over 35,000 visitors. The fair brings together leading Israeli galleries and significant forces of the Israeli art scene, collaborates with all the Israeli museums, and enjoys the support of leading international art institutions. The fair’s visitors enjoy presentations of the nation’s top galleries, promising emerging galleries and the unique Greenhouse - showcasing the works of select, independent Israeli artists.
While following the formula of professional art fairs around the world, Fresh Fair is unique in its role as a launch pad for the careers of up-and-coming, unrepresented artists. Visitors at Fresh Fair are invited to enjoy satellite events and exhibitions around Tel Aviv during weekend days. Fresh Fair is an extraordinary opportunity to get to know the energetic Israeli art scene.