Freshpaint - Special Online Edition 2020!
Freshpaint art & design fair, Tel Aviv, is the largest and most influential annual art event in Israel, attracting over 30,000 visitors every year.
This October we launched our Special Online Edition 2020 – an extensive e-commerce platform offering for sale some of the best Israeli independent art and design.
Here: Freshpaint Online 2020
Free access to all content!
The Special Online Edition will showcase Freshpaint’s community projects, led by the Independent Artists Greenhouse: the artists selected to participate in Freshpaint art & design fair 2020 will be exposed and their works will be offered for sale. This year will also feature a Design Greenhouse – a new format featuring young and promising Israeli designers.
Alongside the greenhouses, the Special Edition will showcase Freshpaint’s two established community projects: The Secret Postcard project in collaboration with the Arison Campus of the Arts, Tel-Aviv, and the JDC Israel / Bezalel Visual Communication Department project - Don’t DIS my ABILITY!
Following the shift to a digital format, the Special Edition will include new media and screen-based works, as well as dedicated content, such as tips on how to bring art and design into the home space, and a guide for beginner collectors.
All of Freshpaint’s participants will be showcased within a new, original and expansive digital platform. The platform will allow free and unlimited view of the Special Edition content and enable online purchase of every featured artwork or product. The Freshpaint team will offer consultation on purchasing items as well as a complete customer service – online and offline.
In the meantime, we invite you to take a look at UBS Open Studio - a series of videos in which artists who have previously participated at Freshpaint share their personal stories about exhibitions and projects affected by the Coronavirus.