Fresh Paint’s three artistic projects were aimed at aiding the Israeli community:  Proceeds from auctioned artworks of the Curator’s Choice Gallery (The Blue Project) will fund the yearly activity of art therapy for children in residential group homes run by Yeladim - Fair Chance for Children. The Green Project will support the activities of EcoOcean Marine Research and Education, a non-profit organization working to maintain a healthy marine environment in Israel. The White Project (The Secret Postcard), in association with the Joseph and Rebecca Meyerhoff Art Education Center of the Tel Aviv Museum of Art, will fund art scholarships for youngsters from low-income families who excel in art studies. In addition to the three projects, acquisition funds were donated by art lovers and collectors to Israeli art museums for purchasing artworks at the fair.