The Secret Postcard

In Association with the Joseph and Rebecca Meyerhoff Art Education Center of the Tel Aviv Museum of Art
 

To view the postcards click here

This project is modeled after the well-known Royal College of Art’s successful RCA Secret Postcard sale in London. Postcard sized original artworks done by art students and young artists, as well as well-known artists were displayed, anonymously, and offered for sale at the fair. The artworks were sold on a first-come-first-served basis for NIS 180 (about $45) each. Only after the artworks have been paid for the buyers were able to flip them over to discover whether they have purchased a work of art by a well-known artist or the work of a potential future star.
All proceeds from the project will fund scholarships for youngsters who excel in art, from low-income families, for studies at the Tel Aviv Museum of Art’s Education Center program.